Wdirect COMPLETES ACQUISITION OF FAST-MEDIA
(Austin, TX - January 13, 2004) - Wdirect (www.warrendirect.com), an integrated direct response and direct marketing agency, today announced the completion of its acquisition of Fast Media, LLC (www.fast-media.com), an Austin, Texas-based direct response media buying agency that is a pioneer in the infomercial industry.
Fast Media specializes in long-form direct response television (DRTV), a niche expertise that is highly complementary to Wdirect's expertise in short-form DRTV. Fast Media brings along a substantial client roster with impressive annual billings.
"Both our staff and our clients are excited about the synergies resulting from this acquisition. The combination of knowledge capital is tremendous and poises Wdirect for the future. We look forward to presenting the integrated direct response and direct marketing services now offered from Wdirect to our existing clients," says Linda Bartos, President of Fast Media.
"With this acquisition Wdirect increases its depth of expertise and breadth of media services, something that is crucial in attracting and retaining clientele," said Jim Warren, CEO and Founder of Wdirect. "Fast Media has been in business since 1999 and has fostered solid relationships with their media partners, these relationships manifest themselves in many ways but primarily in effective and cost sensitive buys for our clients," says Jim.
A key to a successful acquisition is a seamless integration of clients, employees, systems, and procedures. Wdirect has and will continue to put extensive emphasis on integrating all the vital elements. An internal integration team has been in place for the last 60 days and will continue through Q1 of 2004. "Effective integration will allow us to maximize efficiencies and realize heightened results through combined software systems, historical data, and company experience," says Jim Warren.
About Wdirect
Wdirect is an integrated direct response and direct marketing agency, located in Austin, Texas. The agency's professional services, creative development, and media resources are focused on the integration of direct response with traditional brand advertising, while developing and enhancing brand equity. Wdirect accomplishes this goal through its own proprietary process called "The Science of Cha-Ching." Developed and refined over years of experience, the process is a disciplined and analytical approach to developing direct to customer relationships. The results are accountable and effective campaigns that generate immediate revenues while building brand equity. Among others, Wdirect's clients include Purpose Solutions, Cancer Treatment Centers of America, Consumer Care of America, Helen of Troy, Kinko's, Motley Rice, LLC, and Supportkids.
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